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BRICOLAGE MEANS

1. In consumer research, 'bricolage' means using an eclectic mix of methods, tailored to a brief.

2. In anthropology 'bricolage' refers to the artefacts and symbols that are sacred to the tribe. Its our collective cultural software, and the source of our insights.

3. Creativity & Ideation: Eclecticism in design. Making more of the materials to hand.

4. In creative practice, 'bricolage' is a form of making that is essential to strategic planning, innovation and design projects.